Noll till 100.

Calculate what campaign sales leave after costs and returns. Translate the growth target into customers, products, stock and timing.

Build the brand alongside sales, rather than adding it later. Examine how the product is actually delivered, used and stored.

Include external teams, technology and logistics when assessing how small the business is. Break down the processes and choose where a person is needed.

Start with a real story and a product promise you can stand behind. Build a community around something people have a reason to take part in.

Assess responses from relevant people alongside reach. Start with a specific recurring task when trying AI.

Before hiring again, see whether tasks and meetings can be removed or simplified. Define the role’s outcomes, resources, authority and escalation boundaries.

Start with your own economics when setting the offer. Work the discount through product costs, order costs and customer acquisition.

Make the viewer’s situation relevant before a long introduction. Let voice, visuals and B-roll move the same argument forward.

Define the task and intended result before building with AI. Judge a dashboard by the decisions it helps a person make.

Distinguish new visitors, existing customers and members in your communications. Collect information that helps customers choose, then use it over time.

Judge improvements by what limits the whole flow. Connect the pace of marketing to production and delivery capacity.

Treat the delivery model and the long-term offer as two separate questions to solve. Test quickly without taking product quality or customer promises lightly.

Describe the problem and proposal before asking others to decide. Give the person responsible clear authority within their area.

Explain early whether the product can be delivered to the customer, and in time. Make differences, quantities and availability clear where customers choose.

Set departmental metrics in the context of the whole customer experience. Bring different functions together to understand the same problem.

Describe the task before comparing apps and platforms. Include integration, maintenance and use in the cost picture.

Examine seasonality, demand and customer awareness when sales plateau. Build creative variety around different, real questions and objections.

Describe the problem the next hire or partnership needs to solve. Assess the candidate’s experience of similar challenges and scope.

Give the product page time and content that help the customer decide. Choose the next step based on what the person needs in the buying journey.

Weigh the business’s next phase alongside the number in the bid. Make gaps, assumptions and dependencies clear early.

Distinguish the size of the category from the actual need for this particular product. Account for infrequent purchases in customer acquisition.

Revisit the forecast’s assumptions when conditions change. Read the history alongside stock, campaigns and product changes.

Give the opening a purpose by starting with the customer’s problem. Build the founder’s story around real experience and something the product can demonstrate.

Check which parts of the business the analysis actually includes. Investigate unexpected checkout changes by device, traffic source and payment option.

Put the business’s actual problem before the supplier’s presentation. Judge the adviser by their questions and the thinking behind the recommendation.

Fedja and Jacob compare the industry picture with developments in their own businesses.

The shift in performance marketing, measurement and the mistakes that slow scaleups down.

The checklist and warning signs Fedja and Jacob look for in D2C businesses.

The year’s first industry review, covering platforms, advertising and stores.

Predictions about TikTok Shop, product data and marketplaces to compare with subsequent developments.

Lessons from retail and a review of Shopify Winter Edition.

2026, AI developments and regulation of the major low-price platforms.

Christmas delivery dates, 3PL, gift cards and lessons from Black Week 2025.

A Black Week debrief on results, mistakes and lessons from their own brands.

Roberto Mazarella on describing comfort in product copy, logistics, hiring and the SoffaDirekt journey.

Black Week preparations, discount dependence and the wider context for ecommerce.

Content, visibility and strategies for getting a brand discovered.

Black Week, delivery capacity, logistics and changes in Meta advertising.

Fedja and Jacob work through a list of profitable businesses and discuss what lies behind the results.

Expertise, Google AI Mode, agent-led purchases and Meta’s changes in autumn 2025.

Sora 2, Instant Checkout and AI search, based on the launches in autumn 2025.

Forecasts, early Black Week and developments in ecommerce.

Victor Emilson on ROIROI, acquisitions, platform choices and combining technology with ecommerce expertise.

Influencer brands, specific mistakes and the difference between an audience and a business.

Recommerce, reuse and how their own brands approach it.

The state of the industry, logistics problems and ideas for loyalty and CRM.

Preparing media buying, leads and content ahead of the year’s sales period.

Practical actions, platform choices and common mistakes for small and larger ecommerce businesses alike.

Changes at Meta, visibility in AI search and relationships with email subscribers in autumn 2025.

Summer news, AI, attribution and expectations for autumn 2025.

Pelle Pettersson on business development, investments and effective board work.

Pace of work, the 996 debate and helping the team develop together.

SaaS, business updates and changes in the ecommerce toolbox.

Content tools, cybersecurity and how ecommerce businesses can become vulnerable.

Security procedures, capacity, responsibilities and assessing advertising’s contribution.

Nic Staeger on complex buying decisions, customer satisfaction and understanding the consumer.

Fedja and Jacob discuss a specific example and how roles could change.

Business updates, logistics problems and AI as a tool for the work.

Joel Löwenberg on the year at Gymkompaniet, newsletters, product quality and logistics.

Digital growth and the work behind Västerbottenssåpa’s development.

Google AI Mode, ChatGPT and changes across the Shopify ecosystem.

Meta’s media buyer training, Microsoft Ads and how AI-assisted purchases could affect retail.

Content, inspiration, profitability and how Q2 has developed in their businesses.

The US, China, TikTok and the economic backdrop to ecommerce.

An extended Meta discussion of creative testing, content and hooks designed to catch the customer’s attention.

Ads, visual design, hiring and the latest ecommerce figures at the time.

A mobile review of product pages, including XLash, with questions about the customer’s path to purchase.

Product recommendations, the future of logistics and haptic marketing.

Fedja and Jacob share their reflections and follow up on the SEO work.

Pontus Vippelius on SEO priorities, category pages, guides, reviews and structured data.

TikTok, D-Congress and developments in the ecommerce industry.

Logistics, AI and the questions that come with building a new ecommerce business.

Jacob’s sixteen forecasts for 2025, discussed with Fedja and ready to revisit with hindsight.

New AI services and practical principles for writing better instructions.

Launching laundry detergent, subscriptions, content and staffing a growing ecommerce business.

AI, ChatGPT, Sidekick and updates from their own businesses.

A selection of platform updates and how they could be used in ecommerce.

Djerf Avenue provides the starting point for a conversation about the workplace and company culture.

Black Week data, budgeting and how to build a forecast.

Ideas for product images, carousel ads and team structure to test in your own ecommerce business.

The campaign period, Christmas trading and what needs planning in between.

Tools for creative analysis, website reviews and web performance, as Fedja and Jacob used them at the time of recording.

Final adjustments to consider before Black Week, with profitability during the period in mind.

Developments in the investments and lessons from lead advertising.

Fedja returns to the studio and talks about his health and time away from the podcast.

Joel Löwenberg on cash flow, competitors selling off stock, B2B and Gymkompaniet’s marketing.

Jakob Dworsky on Asket’s range, sizing, sustainability work and the team’s different stages of growth.

Choosing activations to suit the business and the way customers behave.

The problems, advantages and decisions that come with scaling a business profitably.

Moon-Suck Song on South Korea, international expansion and payment solutions.

Purchasing, supplier relationships and the challenges that come with greater volumes.

Instagram ads, algorithms and the advantages and disadvantages of dropshipping.

Ambassadors, influencers, out-of-home advertising and the balance between different activations.

3PL, Klaviyo SMS and practical lessons from their own projects.

Juniper, Såpa and Mockberg offer different starting points for a discussion of Amazon and choosing markets.

Recognition, apps and the debate about branding in advertising.

Reach campaigns, a website review and preparing for a future sale.

Predictions about international expansion, platforms and the future of commerce.

Margins, GM3 and the operational work at Västerbottenssåpa.

The foundations of a new business and Fedja’s new venture.

A look back at Google and Meta updates, with practical advice.

Follow the review of Astrid Wild: homepage, navigation, product information, reviews and checkout.

Domantas Zilinskas on scaling a lifestyle brand. This episode is in English.

Balancing brand building with advertising that drives an immediate purchase.

Elvira Eriksson on Mockberg and the decisions along the way.

Cost savings, priorities and what Fedja and Jacob call margin innovation.

Core products, add-ons and the role of the product range in a D2C brand.

A selection of platform features and what they could mean for your store.

Domantas Zilinskas on shipping, payments, pricing and channels ahead of a US expansion. The conversation is in English.

A look back at predictions for ecommerce, marketing and social media.

Compare specialists and agencies, ask the right questions and make expectations clear.

Five stages of the creative process and the work behind new ad ideas.

Strategies and advice on budgeting and forecasting ahead of 2024.

Growth leadership, brand building and working with influencers.

A debrief on results, VIP days, product launches and setbacks.

Building buzz before Black Friday, looking after existing customers and preparing for Christmas trading.

Anton Höjding on Nudient’s campaign structure by country, budget allocation, creative tests and landing pages.

The Swedish Ecommerce Indicator, early sales and the work of building customer relationships.

Carl Rosenqvist on choosing markets, understanding local customers, working with retailers and pricing outside Sweden.

Margins, pricing, order value, CAC and LTV: what to consider from the start.

Practical uses of AI and the skills an ecommerce business needs.

43 tactics to help ecommerce businesses prepare their campaigns and customer communications.