97. How is Swedish ecommerce really doing?
13 February 2026 · 01:13:18 · Audio in Swedish
The headlines say one thing. What do the businesses’ own figures say?
Industry reporting presents one picture of ecommerce; the January results in their own businesses present another. Fedja and Jacob examine the difference as it stood in February 2026 and discuss what their figures say about the market.
Why listen
Fedja and Jacob compare the industry picture with developments in their own businesses.
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