Finance
Success has to be affordable.
A campaign can sell out your stock and still leave you short of cash. We work through margins, repeat purchases and working capital before increasing the budget, so you know what you can afford to spend.
GROWTH SERVICESPOROBIC GROUP / FROM P&L TO REPEAT PURCHASE
More desire.Less friction.
People don’t buy because you have a good forecast. And an ad that sells is worth very little if every order eats into your margin. We work on the business behind the brand and the reasons to choose it. From the first ad to the next purchase, we take responsibility for what the business keeps.
Tell us about your businessBRAND MEETS PERFORMANCE
THE BUSINESS BEHIND THE BRAND
THE FOUR PILLARS OF ECOMMERCE
You see the ad. The whole business makes it work.
Finance, Acquisition, Conversion and Retention are four parts of the same job. Good work in one area should make a difference across the business.
Acquisition
Why should anyone care?
Your customers don’t wake up hoping to see more ads. We have to earn their attention, with an insight that lands, an offer that matters and creative that gives the right person a reason to stop.
Conversion
The button is rarely the problem.
We make it easier to see the value, trust the brand and decide. That might mean a better offer, clearer product evidence or a simpler checkout. We find out where people hesitate and work on why.
Retention
One order isn’t a relationship.
Retention starts with a product that delivers on its promise. We follow the purchase, find natural moments to buy again and make the messages worth opening. Customers need a reason to return, even without a discount.
A team that knows the numbers.And can make people feel something.
A plan has to survive a bad Tuesday.
We want to know what happens when CAC rises, a shipment is delayed or your bestseller sells out. We model different outcomes, decide where to focus and follow what actually happens. You get something useful to make decisions with when reality changes the plan.
- P&L, margins and cash flow
- Forecasts, scenarios and budgets
- Priorities the team can actually deliver
Being boring is expensive.
Nobody stops scrolling because we worked hard on the ad. We need to find what makes the product matter to someone else. We dig into customers’ questions and objections, write, shoot and test. What works gets new versions. What doesn’t tells us what the next idea needs to solve.
- Customer research, offers and creative strategy
- Hooks, concepts, video, statics and copy
- Testing, media buying and new versions
We don’t hand the problem off.
If the ad promises one thing and the store says another, buying more traffic won’t fix it. We work across the path to purchase and repeat purchase: channels, offers, the store and what happens afterwards. The same team can see where things stall and do something about it.
- Acquisition and media strategy
- Storefront, offers and conversion
- CRM, retention and measurement
HOW WE EARN OUR FEES
We should make money by helping you make it.
A bigger ad budget shouldn’t automatically mean a bigger invoice from PG. We agree a model tied to the value we create, rather than hours billed. Tell us what you sell, what is holding you back and where you want to go. Then we can see if there’s a business to build together.
Tell us about your businessCould PG be your next investor?