Acquisition and media strategy.
Which customers do we want to reach? With which products? And what can we afford to spend? The messages, channels and targets all have to make commercial sense.
Marketing and ecommerce. One business.
We take full responsibility for marketing and ecommerce, from strategy and P&L to creative and execution. The offer needs to make sense at every step, from the first ad to the next purchase.
03 / EXECUTION
Winning the click is only the start.
An ad creates interest. The product page has to turn it into a reason to buy. Product choice, information and checkout all affect what happens next. When those parts pull in different directions, it is hard to see what the business needs most.
We want acquisition, conversion and retention to follow the same commercial direction. P&L and forecasting help us prioritise between reaching more people, making the choice clearer and giving existing customers a relevant reason to return.
One view of the whole customer journey.
Ecommerce and conversion.
We find out where customers need more help. Product information, the choice of variants and the path to purchase need to turn the interest marketing creates into confident decisions.
Retention, analysis and measurement.
The experience continues after payment. Repeat purchases and customer questions tell us what is working. We also need to be clear about what the measurement captures and what it misses.
Full responsibility. One direction.
We work as your external growth partner or as an operating partner in a business we invest in. In both cases, we connect strategy to the day-to-day work of marketing and ecommerce.
Together, we agree what PG is responsible for, which decisions we can make and how we will work with your existing team. Start by telling us where the business stands and what you want to build. We take on few new partnerships, so we begin by assessing the fit.
The thinking behind the work.
Our value is in what we create.
We agree a model based on the value we create together. Ad spend and consulting hours are not how we price the partnership. The details depend on your business and the work it needs.
Tell us what you want to build