Norrlandsbjörnen2026
Norrlandsbjörnen · Västerbotten
RECIPIENT
Västerbottenssåpa and Sara Idenfors
Västerbottenssåpa and Sara Idenfors received the 2026 Norrlandsbjörnen award for Västerbotten.
Read at NorrlandsförbundetPOROBIC GROUP / AWARDS & PRESS
Awards.
We’ve shared a few stages with companies we’ve invested in. It’s fun. But no trophy does next year’s work for us. We love the journey, the people and seeing the work pay off. We like to say you’re only as good as your last gig. We can’t coast on past achievements.
01 / AWARDS
A few things we’ve celebrated together.
2026
Di Gasell2026
Gasell Norr · large companies
RECIPIENT
Västerbottenssåpa
Västerbottenssåpa won the large-company category in Gasell Norr 2026.
Read at Dagens industri2025
E-star Awards2025
Digital Marketing Star of the Year
RECIPIENT
Fedja Porobic
Fedja was recognised for combining technical understanding and creativity in e-commerce growth.
Read at E-star AwardsPINDEX2025
Best customer experience
RECIPIENT
Mockberg
Mockberg was recognised for its customer experience and personalisation work at PINDEX 2025.
Award details
Mockberg won the small-business category in PINDEX 2025, which examines digital customer experience and personalisation.
Official category: Best customer experience · small businesses
Breakit E-com Awards2025
E-com Revenue Rocket
RECIPIENT
Twistboxes
Twistboxes received the growth award at Breakit E-com Day 2025.
Read at BreakitBreakit E-com Awards2025
E-com Sustainable Journey
RECIPIENT
Västerbottenssåpa
Västerbottenssåpa won E-com Sustainable Journey at Breakit’s E-com Day 2025.
Read at Fedja PorobicEY Entrepreneur Of The Year2025
Entrepreneurial Winning Women
RECIPIENT
Elvira Eriksson, Mockberg
Elvira Eriksson received the EY award in the 2025 regional final.
Award details
Elvira Eriksson won Entrepreneurial Winning Women in the Stockholm region.
Official category: Entrepreneurial Winning Women · Stockholm region
Founders Awards2025
Founder of the Year · Gold
RECIPIENT
Elvira Eriksson, Mockberg
Gold for Elvira Eriksson at Founders Awards 2025.
Award details
Gold for Elvira Eriksson in Founders Alliance’s small-company founder category.
Official category: Founder of the Year · Small Size Companies · Gold
Årets Företagare2025
Entrepreneurs of the Year
RECIPIENT
Sara and Magnus Idenfors, Västerbottenssåpa
Sara and Magnus Idenfors received the award in the 2025 regional selection.
Award details
Sara and Magnus Idenfors were named Entrepreneurs of the Year in Västerbotten in 2025.
Official category: Entrepreneurs of the Year · Västerbotten
EY Entrepreneur Of The Year2025
Entrepreneurial Winning Women
RECIPIENT
Sara Idenfors, Västerbottenssåpa
Sara Idenfors won the EY award in the 2025 regional final.
Award details
Sara Idenfors won Entrepreneurial Winning Women in the Northern region.
Official category: Entrepreneurial Winning Women · Northern region
EY Entrepreneur Of The Year2025
Entrepreneurial Winning Women · Sweden
RECIPIENT
Sara Idenfors, Västerbottenssåpa
Sara Idenfors won Entrepreneurial Winning Women in the Swedish final on 19 March 2026, for the 2025 award cycle.
Read at EYÅrets Nybyggare2025
Pioneer of the Year
RECIPIENT
Fedja Porobic, Porobic Group
Fedja Porobic received the award in the 2025 regional selection.
Award details
Fedja Porobic was named Pioneer of the Year in the Northern region in 2025.
Official category: Pioneer of the Year · Northern region
De 4K2025
Customers
RECIPIENT
Sara Idenfors, Västerbottenssåpa
Sara Idenfors received the customer award at De 4K’s fifth-anniversary business gala in 2025.
Read at Länsstyrelsen Västerbotten2024
Founders Awards2024
Founder of the Year · Silver
RECIPIENT
Elvira Eriksson, Mockberg
Silver for Elvira Eriksson at Founders Awards 2024.
Award details
Silver for Elvira Eriksson in Founder of the Year, Small Size Companies.
Official category: Founder of the Year · Small Size Companies · Silver
02 / PRESS ARCHIVE
In the press.
Some of what’s been written about us and the brands we build with. Open a clipping to read the full article at the original publication.
A SELECTION FROM THE ARCHIVE32 ARTICLES & INTERVIEWS
Butikstrender
PRESS CLIPPING / 01
Fedja Porobic / Västerbottenssåpa
Fedja Porobic on taking online brands into physical retail
A trade profile of Fedja’s work building brands and taking them from ecommerce into grocery retail.
Read moreDagens industri
PRESS CLIPPING / 022026
Västerbottenssåpa / Sara Idenfors
From used cooking oil to a growing soap business
Dagens industri on Västerbottenssåpa’s growth and European ambitions around Gasell Norr.
Read moreBreakit
PRESS CLIPPING / 03
Fedja Porobic / Västerbottenssåpa
Fedja Porobic on the biggest deal of his career
Fedja on building Västerbottenssåpa and the Vendis transaction.
Read moreDriva Eget
PRESS CLIPPING / 04
Fedja Porobic / Porobic Group
Fedja on changing his priorities as an entrepreneur
A personal profile of Fedja and how his priorities as an entrepreneur have changed.
Read moreEhandel.se
PRESS CLIPPING / 05
Fedja Porobic / Porobic Group
In an AI world, authenticity is a marketing advantage
An expert article from Breakit E-com Day featuring Fedja’s views on authenticity and marketing.
Read moreMarket
PRESS CLIPPING / 06
Mockberg / NK Göteborg
Mockberg opens a larger store at NK Gothenburg
On Mockberg’s expanding physical presence and its larger retail space at NK Gothenburg.
Read moreEhandel.se
PRESS CLIPPING / 07
Mockberg / Elvira Eriksson
Mockberg grows by 30 per cent
On Mockberg’s European expansion and its 2025 performance.
Read moreEhandel.se
PRESS CLIPPING / 08
Fedja Porobic / Västerbottenssåpa
How Såpa grew online, and what the sale means
An interview with Fedja about Såpa, its growth and its next chapter.
Read moreFöretagarna
PRESS CLIPPING / 09
Västerbottenssåpa / Sara Idenfors
Sara Idenfors on making business rules easier to follow
Sara on the company’s growth and the regulatory burden facing a growing manufacturer.
Read moreTalk with Nordea Private Banking
PRESS CLIPPING / 10
Twistboxes / Mikael Nelderup
Thinking outside the box
A founder profile on taking Twistboxes from a garage prototype to international sales.
Read moreEhandel.se
PRESS CLIPPING / 11
Fedja Porobic / E-star Awards
The people recognised at E-star Awards 2025
Coverage of the E-star Awards 2025 winners, including Fedja.
Read moreSwedish Scaleups
PRESS CLIPPING / 12
Twistboxes / Mikael Nelderup
Twistboxes: the roof box that rolls up
An interview with Mikael about the product idea, international sales and support from Swedish Scaleups.
Read moreEhandel.se
PRESS CLIPPING / 13
Under Your Skin / Christina and Lovisa Hahn
Under Your Skin raises capital and develops a new product standard
On Under Your Skin’s funding from Tenth Avenue Holdings and its work with RISE.
Read moreEhandel.se
PRESS CLIPPING / 14
Mockberg / Elvira Eriksson
Ecommerce founders recognised at Founders Awards
Ehandel.se covers Elvira Eriksson’s gold at Founders Awards.
Read moreEhandel.se
PRESS CLIPPING / 15
Västerbottenssåpa / Sara and Magnus Idenfors
Västerbottenssåpa’s growth and next logistics move
On Såpa’s growth and its next logistics investment in Morgongåva.
Read moreFöretagaren / Företagarna
PRESS CLIPPING / 16
Västerbottenssåpa / Sara Idenfors
A century-old family recipe becomes a growing business
A report on the soap factory in Vilhelmina, its growth and its partnership with Porobic Group.
Read moreEhandel.se
PRESS CLIPPING / 17
Fedja Porobic / Twistboxes
Porobic Group invests in Twistboxes
On Porobic Group investing in Twistboxes and developing its international e-commerce business.
Read moreBreakit
PRESS CLIPPING / 182025
Västerbottenssåpa / Sara Idenfors
Såpa moves its logistics to Morgongåva
Breakit on Såpa’s expansion and the logistics behind its deliveries.
Read moreAllt om Elbil
PRESS CLIPPING / 19
Twistboxes / Mikael Nelderup
A Swedish roll-up roof box challenges the conventional design
The motoring publication introduces Twistboxes’ roll-up roof box and reports on its testing.
Read moreJEWA
PRESS CLIPPING / 202025
Mockberg / Elvira Eriksson
Meet Mockberg founder Elvira Eriksson
A trade interview about design, retailers, new collections and Mockberg’s first decade.
Read moreEhandel.se
PRESS CLIPPING / 21
Mockberg / Elvira Eriksson
Mockberg’s record year and plans for its first flagship store
Elvira on growth, new markets and preparations for Mockberg’s first flagship store at NK.
Read moreEhandel.se
PRESS CLIPPING / 22
Under Your Skin / Christina and Lovisa Hahn
Under Your Skin passes SEK 50 million in sales
Ehandel.se on Under Your Skin’s sales, new markets and mix of direct sales and retail.
Read moreBreakit
PRESS CLIPPING / 232024
Mockberg / Elvira Eriksson
Elvira Eriksson on Mockberg’s next growth target
Breakit’s interview about Mockberg’s record year and its next revenue target.
Read moreEhandel.se
PRESS CLIPPING / 24
Fedja Porobic / Jorge Castro
What sold during Black Friday, and what happened to ad costs
Ehandel’s Black Friday follow-up, including Fedja’s analysis of ad prices and D2C sales.
Read moreBoosted
PRESS CLIPPING / 25
Twistboxes / Product test
Crazy or clever? Boosted tests the Swedish roll-up roof box
The Danish motoring publication tests Twistboxes and shows how it is mounted, used and rolled up.
Read moreEhandel.se
PRESS CLIPPING / 26
Fedja Porobic / Black Friday
Fedja on Black Friday advertising costs
A Black Friday interview on ad-auction competition and how sales developed during the day.
Read moreEhandel.se
PRESS CLIPPING / 27
Fedja Porobic / Paid social
Fedja examines Temu’s paid social advertising
Fedja discusses Temu’s Meta and TikTok advertising as the company entered Sweden.
Read moreEhandel.se
PRESS CLIPPING / 28
Under Your Skin / Lovisa Hahn
Under Your Skin expands into retail and the US
Under Your Skin on expanding across e-commerce, physical retail and the US market.
Read moreBreakit
PRESS CLIPPING / 29
Mockberg / Elvira Eriksson
Mockberg more than doubles revenue
An interview with Elvira about Mockberg’s turnaround, the products behind its growth and its plans for Germany.
Read moreEhandel.se
PRESS CLIPPING / 30
Under Your Skin / Fedja Porobic
Under Your Skin brings in a new majority investor
On Tenth Avenue Holdings investing in Under Your Skin and the plans for international expansion.
Read moreEhandel.se
PRESS CLIPPING / 31
Mockberg / Elvira Eriksson / Fedja Porobic
Mockberg brings in a new co-owner
On Porobic Group investing in Mockberg and its plans to develop the brand’s international ecommerce business.
Read moreDagens industri
PRESS CLIPPING / 32Archive
Under Your Skin / Lovisa Hahn
An NK store helps Under Your Skin through a tougher market
Under Your Skin on its NK pop-up and navigating a tougher retail market.
Read more