You get a team that runs your marketing and ecommerce and takes responsibility for sales, margins and cash flow. If you’re looking for capital, we can also invest in your brand.Your team for marketing and ecommerce, with the option of investment.
Results set the agenda for the next strategy and ideas session
Do you have a product your customers LOVE that’s better for people, the planet or both? We can invest and work alongside you. Together, we plan the next step, make the ads and run your ecommerce.
How we invest in D2C brandsYou get a senior team that sets the strategy around a shared P&L, makes and tests ads, and takes the initiative to improve your ecommerce. When a campaign drives sales, you see what’s left after discounts, returns and costs, not just a ROAS or POAS figure in a weekly report.
Explore Growth ServicesThumbs move fast. Give people more than one reason to stop. A taste of what we make:
Drag, swipe or tap Next. 5–6 second previews. Tap to play the film.
One image. One idea. A reason to stop scrolling. Browse the selection, or open the contact sheet and find your favourite.
We invest OUR own hard-earned money, not someone else’s. We’re not a big fund. We build and run businesses alongside you, every day. And when things get tough, into the evening too.
Porobic Group invested in 2020
Partial exit in 2022 and exit to Tenth Avenue Holdings in 2024
Porobic Group invested in 2021
Porobic Group invested in 2021
Porobic Group invested in 2021
Porobic Group invested in 2022
Wound down in 2025
Porobic Group invested in 2023
Partial exit to Vendis in 2026
Porobic Group invested in 2025
Porobic Group invested in 2025
Porobic Group invested in 2026
We work out what you can afford to pay for a customer, make the ads and improve the store. Then we follow what sells, who comes back and how much the business actually keeps.
We work out what growth can cost and when you need the money back. That guides the budget and what we do first.
Explore P&L, forecasting & strategyWe find out what customers need to understand before they buy. Then we make ads, test the ideas and build on what sells.
Explore Creative PerformanceWe run acquisition, conversion and retention. We track how customers find the store, what gets them to buy and why they come back.
Explore Marketing & ecommerceOur fees are tied to the value we create. So we ask the same question you do: what does the business actually keep?
A bigger ad budget is not a goal in itself. It has to make commercial sense.
Our model rewards the value we create, not the hours we log.
We track what customers cost to acquire, what they buy again and how much is left after discounts, returns and advertising. Those are the numbers we work on together.
Forecasting. Creative research. Deep analysis. Tracking. We invested in and built our own tools long before AI became part of everyday work, to understand where to spend the next marketing dollar.
Assumptions. Scenarios. Priorities.
Growth ambition + the realities of the business.
Patterns. Friction. Creative hypotheses.
The objection before the idea.
PROBLEM / CONTEXTMessage, visual approach and format.
HOOK / ANGLE / FORMATA clear question for the next test.
IDEA / TEST / LEARNINGResearch that gives the next idea a direction.
Data sources. Events. Perspectives.
page_viewview_itemadd_to_cartpurchaseFollow the signals. Understand the business.
Product mix. Customer behaviour. Cost layers.
Relative distribution. Same products, different perspectives.
Relative shares. Understand the customer mix before setting the next budget.
The ad is only one of the costs behind an order.
One business. More relevant questions.
Even when a campaign beats expectations, it can be the wrong time to raise the budget. We look at margins, stock and what the team can take on before we decide.
If you spot a problem, say so, even if everyone else in the room has made up their mind.
We read reviews and questions sent to customer support. When people keep asking the same thing before buying, we have something concrete to test on the product page or in the next ad.
We use AI to find the patterns and our experience to understand what they mean for the business.
We move quickly to get new hooks, offers and store changes in front of customers. Everyone knows what we’re testing, who owns it and which numbers will guide the next move.
We talk openly about what worked and what flopped. Once we have enough data, we decide what to scale, rework or drop.
If the ad account looks good while margins fall, we bring it up. Then we go through what happened with the team and decide what needs to change.
If we get the numbers wrong, we say so, own it and show what we’ll change. Speaking plainly and making room for disagreement are what let us move fast.
I write about advertising, AI, money and the people building businesses. What I’ve tried, what I learned the hard way and what I’m still wrestling with.Fedja Porobic
You can approve the ad and still have a lousy grasp of the route to checkout. That is an expensive place to get a surprise.
If the plan needs two of the same person, it is a wish with a salary line attached.
Five purchases, a recommendation to a friend and worse terms than someone who has never heard of you. Strange way to build loyalty.
Ecommerce, entrepreneurship and the decisions behind building businesses. Every episode of Noll till 100 in one place.
Which brands do you follow, and what would you do differently if you worked there? Tell us how you think. We’d like to hear from people in growth, ecommerce or creative, whether you want a role or freelance work.
Want in? Show us what you do.NO GENERIC COVER LETTER EITHER.