An investor who gets involved.
We invest in D2C businesses and take responsibility for marketing and ecommerce. From strategy and P&L to creative and execution.
Good products. Good founders. Room to grow.
We look for brands with their own products, healthy margins and customers who come back without constant discounts. Usually with annual revenue of SEK 10–80 million. We are especially interested in products that do some good for people or the planet.
That gives you a sense of the businesses we look for. We read each enquiry on its merits. If you are just starting out, we need to see proof of concept. Show us what customers have already responded to and what you want to build next.
Introduce your businessFrom direction to execution.
We connect the business numbers to what the team actually needs to do. P&L and forecasting set the direction. Strategy and creative performance marketing drive the work forward. Ecommerce and the whole customer journey are part of it.
Responsibilities, decision rights and ways of working are agreed with the founders. Our model is based on the value we create. We discuss the details once we understand each other and the business.