16. The biggest MISTAKE ecommerce brands make with their product range
15 February 2024 · 00:50:26 · Audio in Swedish
A bigger range is not always a better range.
Which products should carry the business, and which should complement a purchase? Fedja and Jacob discuss when to expand the range and how more choice, slow-moving products and cash tied up in stock affect the business.
Why listen
Core products, add-ons and the role of the product range in a D2C brand.