4. Going international with Carl Rosenqvist, former CMO at Daniel Wellington
26 October 2023 · 00:53:29 · Audio in Swedish
How do you build a brand beyond Sweden?
Carl Rosenqvist shares his experience at Daniel Wellington and in international marketing. The conversation covers choosing markets and retailers, understanding local customers and how a brand affects the price people are willing to pay.
Why listen
Carl Rosenqvist on choosing markets, understanding local customers, working with retailers and pricing outside Sweden.