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78. ‘They are growing 100% faster than the rest of retail’: how to get recommerce right

18 September 2025 · 01:00:29 · Audio in Swedish

What does a viable resale business look like inside a company that already sells new products?

Fedja and Jacob discuss what recommerce means and how their businesses work with reuse. They also cover product development, radio advertising for Västerbottenssåpa and Under Your Skin’s expansion plans at the time.

Why listen

Recommerce, reuse and how their own brands approach it.