1. Black Week: 43 tactics for ecommerce businesses that want to get it right
5 October 2023 · 01:07:40 · Audio in Swedish
Black Week starts long before Friday.
In the first episode, Jacob and Fedja work through 43 tactics for Black Week: profitability, offers, paid social, email and SMS. Recorded ahead of the 2023 campaign period, the conversation also considers the risk of letting discounts define how customers see the brand.
Why listen
43 tactics to help ecommerce businesses prepare their campaigns and customer communications.