67. 40+ clicks later: the complex customer journey in 2025, with Nic Staeger
12 June 2025 · 01:09:49 · Audio in Swedish
The customer journey rarely fits into a linear funnel.
Nic Staeger talks to Fedja about what happens before and after a purchase. Customer satisfaction, Cervera’s personalised flows and the book Kundjävlar lead to questions about how businesses can understand and help customers through a complex buying journey.
Why listen
Nic Staeger on complex buying decisions, customer satisfaction and understanding the consumer.