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66. Can AI replace your entire marketing team?

5 June 2025 · 00:57:30 · Audio in Swedish

Can AI replace a marketing team, and what would remain?

Jacob describes a former client that now uses AI support in its performance marketing. Fedja and Jacob discuss what that could mean for specialists, generalists and hiring, before turning to product–market fit and profitability.

Why listen

Fedja and Jacob discuss a specific example and how roles could change.