37. Joel Löwenberg (Gymkompaniet) on going from zero to 100, and the future of marketing
26 September 2024 · 01:02:44 · Audio in Swedish
How do you fund the next stage of growth when there is no investor to call?
Joel Löwenberg tells Fedja about Gymkompaniet’s journey towards a hundred million. They discuss cash flow without external investors, competition from stock-clearance sales, B2B and why Gymkompaniet has chosen its approach to marketing.
Why listen
Joel Löwenberg on cash flow, competitors selling off stock, B2B and Gymkompaniet’s marketing.