11. The five stages of the creative process, and how to make effective ads
21 December 2023 · 00:49:05 · Audio in Swedish
Good creative starts before filming and editing.
The creative process begins with research, then moves through the brief, filming and analysis. Fedja and Jacob work through five stages and discuss how to turn the material into individual clips, each with a clear job to do.
Why listen
Five stages of the creative process and the work behind new ad ideas.