31. The ad with a 100% hook rate
20 June 2024 · 00:57:53 · Audio in Swedish
What happens when the ad format makes scrolling past harder?
Instagram ads that cannot be scrolled past raise questions about what a hook rate really tells us. Fedja and Jacob also discuss dropshipping, course sellers and what both own-brand businesses and multibrand stores need to get right.
Why listen
Instagram ads, algorithms and the advantages and disadvantages of dropshipping.