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90. Make the most of Christmas trading, and the shift changing buying behaviour

11 December 2025 · 00:55:37 · Audio in Swedish

What delivery date can you promise when the customer buys a Christmas present?

The Black Week figures for 2025 provide the starting point before Fedja and Jacob turn to Christmas delivery dates and logistics. Gift cards, price adjustments and influencer brands also feature as they plan the year’s final sales period.

Why listen

Christmas delivery dates, 3PL, gift cards and lessons from Black Week 2025.