79. Influencer brands that succeeded and failed: specific mistakes and lessons
25 September 2025 · 00:53:13 · Audio in Swedish
A large following does not guarantee a viable brand.
Fedja and Jacob examine influencer brands with different outcomes and discuss what an audience actually means for the business. Hermine Hold, Hubso and Ida Warg Beauty are among the examples in their discussion of products and demand.
Why listen
Influencer brands, specific mistakes and the difference between an audience and a business.
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