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7. Get Christmas ecommerce right, and make your final Black Week preparations

16 November 2023 · 00:37:09 · Audio in Swedish

What will customers find when the Black Week discounts end and Christmas shopping begins?

Fedja and Jacob plan for Black Friday, Cyber Monday and Christmas trading in 2023. They discuss existing customers, alternatives to discounts and what an ecommerce business can do once the last order date for Christmas delivery has passed.

Why listen

Building buzz before Black Friday, looking after existing customers and preparing for Christmas trading.