17. Save money and win in the long run
22 February 2024 · 00:56:22 · Audio in Swedish
There is more than one place to improve your margins, and they are not all in the ad account.
Fedja and Jacob review costs that may deserve another look: fees, shipping, returns, logistics, software and staffing. They call this work margin innovation and connect it to setting priorities in the P&L.
Why listen
Cost savings, priorities and what Fedja and Jacob call margin innovation.