83. Build authority in the AI era: how Google and Meta are changing
23 October 2025 · 01:00:52 · Audio in Swedish
What should your brand be the expert on when customers put their questions to AI?
Fedja and Jacob discuss becoming a clear expert in what you sell as customers use AI search. They cover Google AI Mode, agent-led commerce and changes at Meta, based on the platforms as they stood in autumn 2025.
Why listen
Expertise, Google AI Mode, agent-led purchases and Meta’s changes in autumn 2025.
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