88. Roberto Mazarella: the entrepreneur behind SoffaDirekt on passion, challenges and lessons
27 November 2025 · 01:10:08 · Audio in Swedish
How do you sell a comfortable sofa to someone who has never sat on it?
Roberto Mazarella tells Fedja about SoffaDirekt, from his interest in furniture to profits and restructuring. They discuss selling a sofa without the customer sitting on it first, how to describe comfort and what logistics demands when something goes wrong.
Why listen
Roberto Mazarella on describing comfort in product copy, logistics, hiring and the SoffaDirekt journey.
Play loads the YouTube player.About your privacy