96. An Andromeda masterclass, and the mistakes holding scaleups back
5 February 2026 · 01:06:27 · Audio in Swedish
Andromeda demands more than changing a campaign setting.
Fedja and Jacob discuss Meta’s Andromeda and how greater automation changes the work of advertising and measurement. They also examine mistakes they see in businesses going from 50 to 100 million.
Why listen
The shift in performance marketing, measurement and the mistakes that slow scaleups down.
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