48. How to get subscriptions, AI UGC and Instagram reach right
30 January 2025 · 01:04:09 · Audio in Swedish
How do you make a subscription fit the way customers actually use the product?
Västerbottenssåpa’s new launch leads to a conversation about subscriptions and how customers buy laundry detergent. Fedja and Jacob also discuss Instagram, AI-generated content and the choice between hiring and improving how the team works.
Why listen
Launching laundry detergent, subscriptions, content and staffing a growing ecommerce business.