18. Elvira Eriksson (Mockberg) on scaling a DTC brand profitably
29 February 2024 · 01:02:44 · Audio in Swedish
How does a DTC brand grow without losing profitability?
Elvira Eriksson shares Mockberg’s experience of distributor problems, a difficult financial period and its partnership with Porobic Group. The conversation also covers leading a team and the decisions she takes with her from the journey towards profitable growth.
Why listen
Elvira Eriksson on Mockberg and the decisions along the way.