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95. How to analyse an ecommerce business, and when NOT to invest

29 January 2026 · 01:00:49 · Audio in Swedish

What do the product economics, repeat purchases and team need to show before we invest?

Before investing in a D2C business, Fedja and Jacob examine product economics, customer value, growth prospects and the team. Here they work through their checklist and the assumptions they want to investigate before making a decision.

Why listen

The checklist and warning signs Fedja and Jacob look for in D2C businesses.