39. ‘We could not have predicted it would sell so much’: how the investments performed
7 November 2024 · 00:57:18 · Audio in Swedish
Unexpected sales growth puts the organisation to the test.
A November 2024 review of Mylla mat, Mockberg, Västerbottenssåpa, Cozie, Juniper and Ink Rebel. Fedja and Jacob discuss what has worked, what has been difficult and why they use lead campaigns ahead of Black Week.
Why listen
Developments in the investments and lessons from lead advertising.