35. When should you invest in sampling, physical stores and loyalty programmes?
18 July 2024 · 00:42:33 · Audio in Swedish
Who should try the product, where should it be sold and why should the customer become a member?
Which products suit sampling, when can a store help the business, and does everyone need a loyalty programme? Fedja and Jacob compare the options and also discuss membership fees and collecting email addresses in stores.
Why listen
Choosing activations to suit the business and the way customers behave.