Weekly growth review.

Put the results, what you learned and next decisions on one page. Use the same period, currency and definitions throughout the review.

Week / period

Brand

Owner

01 / THE BUSINESS

Metric	Actual	Plan	Variance
Net revenue
Contribution after marketing
New customers
Orders
Marketing cost

Define contribution, currency and data source:

Which hypothesis did we test? What do we know about the result? What changes next?

Where does the journey lose momentum? What do orders, returns and repeat purchases tell us?

For example: stock, cash, capacity or an assumption that needs checking.